Our Story

Rudhvay emerged from the lands of Gujarat and travelled across India carrying their handcrafted and handloom products. We offer a wide range of handcrafted apparel to lifestyle products created by women artisans of Gujarat. The artistry embodied is a generation of skills passed down. Talented artisans from Gujarat, intricately weave and craft every product with love.

Our Founders' Vision

Rashi Soni and Shaun Motashaw embarked on their mission seven years ago, dedicated to training artisans. As the founders of Rudhvay, they initiated their endeavour amidst the challenges of the pandemic, driven by the vision of connecting artisans with consumers.

Empowering Artisans

Today, our focus lies in empowering artisans through comprehensive training programs encompassing textile dyeing, weaving techniques, and business management. By nurturing traditional crafts, we not only preserve cultural heritage but also seamlessly integrate it with contemporary design, ensuring a sustainable future.

Bridging Tradition and Modernity

Rudhvay's commitment to heritage, modern design, and ethical practices extends to utilising marketing platforms to showcase artistry, innovation, and the creation of new products rooted in years-old heritage. By leveraging modern channels of sales and marketing, Rudhvay bridges the gap between customers and artisans, ensuring our collections are both trendy and timeless.

Our Impact

Our primary goal is to uplift underprivileged women artisans across India. With our ongoing project, we have managed to work with women artisans in over 10 remote villages of Gujarat, enabling them to work in the industry and earn new skills, confidence, and self-worth from their artistry. Rudhvay works with over 200 women artisans, providing them with a steady income and a sense of purpose.

Our Commitment

As Rudhvay, we're committed to making tomorrow better. We continue to serve as a means of livelihood for hundreds of women, preserving traditions while promoting progress.