Where It All Began

Founded in 1933, Shree Maganbhai Soni Smarak Trust (MSST) stands as a fourth-generation, heritage-driven organisation committed to education, skill development, and women’s empowerment.

Rooted in Vallbhpar Gujarat, MSST was established with a simple yet powerful belief: true progress comes from education, dignity of work, and self-reliance.

For over nine decades, the trust has quietly built systems that help communities grow — not through dependency, but through capability.

The Legacy Behind the Name

MSST was founded by Shree Maganbhai Soni, whose vision centred on social upliftment through learning and skill. What began as a local initiative has today evolved into a structured ecosystem that supports women, families, and future generations.

This legacy is not symbolic.
 It is lived — every day, on the ground.

Who MSST Works For

MSST’s work is focused on communities that are often overlooked, yet rich in potential.

The trust supports:

Women from rural and artisan communities
Girls who discontinue formal education after 12th standard
Families seeking stable, dignified livelihood opportunities
Traditional artisans whose skills risk being lost over time

The goal is not intervention — but empowerment.


More Than a Product

Through sustained programs and community-led initiatives, MSST supports:

  • StitchingUnits

    Enabling women to work locally, within familiar environments

  • Skill Training Programs

    Hands-on learning in stitching, craft, and production techniques

  • Daily Wages & Fair Compensation

    Ensuring dignity, consistency, and financial independence

  • New Product Development

    Helping artisans evolve their skills to meet contemporary needs

Each initiative is designed to be practical, respectful, and long-term.

A Generational Organisation

MSST is a fourth-generation trust, built on continuity rather than short-term outcomes. Knowledge is passed down, systems are refined, and values remain intact.
This generational approach ensures:

  • Accountability over decades, not campaigns
  • Stability for communities
  • Ethical decision-making rooted in experience

MSST & Rudhvay

A Shared Foundation

Rudhvay draws its strength from the values nurtured by MSST.

The trust forms the philosophical and structural backbone of Rudhvay’s artisan ecosystem — ensuring that growth never comes at the cost of dignity, and scale never compromises ethics.

Where MSST builds the foundation, Rudhvay creates the platform.

Together, they enable craft to survive — and evolve.

Learn More About MSST

To understand the trust’s journey, values, and ongoing initiatives, visit the official MSST website.

Know More