Previously we spoke about RudhVay's 'WHY'.. today I shall walk you through how we started and achieved our #goals. I have spent seven years #training artisans. During the lockdown, while many turned to creating new crafts, I saw skilled #artisans struggling to find buyers for their existing work. This sparked my mission to connect these talented individuals with a wider audience.
From Pop-Ups to Retail: Rudhvay's journey began with participation in pop-up shows and exhibitions. This #strategy proved successful, and in 2023, they opened their first #retail store at Ahmedabad Airport. Adani Airport Holdings Ltd Today, Rudhvay boasts six retail locations across India.
Beyond Products: Rudhvay prioritizes not just showcasing beautiful #handcrafted goods ("kacchi" products), but also sharing the stories of the artisans behind them. This commitment adds a personal touch to our products and strengthens our connection with #customers.
Hoping to spread our footprint across states, nations, and continents and make our artisans happier :)